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Culture is the key to value creation, concludes major PwC study

New global survey of 600 acquirers revealed. 

Keeping people and cultural aspects upfront in planning is fundamental, concludes a new report into value creation through M&A. 

In an environment where dealmakers are under increasing pressure to deliver more value from each deal they do, experts gathered at an exclusive breakfast briefing to discuss the findings of how to create value beyond the deal. 

Photo: The panel featured comment from Zoran van Gessel, Founding Partner at Bencis Capital Partners and PwC experts.

This new piece of research, co-authored by PwC and Mergermarket featuring analysis from Cass Business School, was the subject of debate at an exclusive breakfast briefing on the sidelines of the Mergermarket Germany Forum

In addition to putting culture at the heart of the deal, the other key findings assert that corporate and private equity acquirers should approach deals as part of a clear strategic vision and form a blueprint for a comprehensive value creation plan. 

Photo: Hein Marais, Value Creation in Deals Leader at PwC, took part in the report launch. 

Explore the findings of "Creating value beyond the deal"

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